TikTok Launches Donation Stickers to Help Raise Funds For COVID-19 Relief

TikTok Launches Donation Stickers to Help Raise Funds For COVID-19 Relief

TikTok on Monday announced the launch of a new in-app feature that it says will provide creators a way to raise money within their videos and live-stream for people and communities that are severely affected by the coronavirus epidemic Is impressed. Called buttons Donation Stickers Stick, interactive buttons can be embedded directly into video and Tikkok live streams, like other creative effects in TickTalk.

TikTok stated how the new feature would work for end-users, stating: "When a user taps on a donation sticker, they will be directed to a pop-up window, where they can quickly and easily without leaving the app Can collect donations from ". Donations are enabled by a secure charitable fundraising platform called Tiltify whose CEO says it provides a simple yet attractive way for charities to raise funds exclusively through social media" Was made to do.

To add a donation sticker, creators have to tap on the 'V COVID-19' option on the edit page, select the organization and place the sticker on the video before posting. The hashtag #doubleyourimpact will be automatically added to videos and TikTok LIVE streams that use stickers.

The launch partners of donation stickers include organizations that support those who have been deeply or financially affected by the COVID-19 epidemic. The company also said that it would match up to $ 10 million in user donations made through donation stickers by May 27. In addition, TikTok also announced a $ 4 million donation from its $ 250 million Community Relief Fund to two organizations - Two Children Hungry and Meals on Wheels - to provide food to needy children and families.